
acquisio is the world's leading developer of pay-per-click management software for agencies. Acquisio SEARCH is a tool designed for advertising agencies that manage pay per click accounts for their clients. It allows campaign managers to launch, manage and optimize all of their client’s campaigns from a single interface, without the need to log in to Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting and client collaboration tools to help you save even more time.
Campaign Management
So how does our PPC management software help you with the deployment and management of your campaigns? For starters, when you use acquisio SEARCH, you will never have to login to Google Adwords, Yahoo Search Marketing or Microsoft AdCenter ever again. This means we provide you with all the tools to quickly deploy and manage campaigns across all the major engines from one interface. You name your campaign, pick your engines, define your targeting parameters (geo, language, contenet/contextual, dayparting, etc) find your keywords (we'll help you with wordNet and wordtracker, on top of all the search engine recommendation tools.), build your creatives, auto-encode your urls for your analytics package, and deploy. Wanna change something down the road, like your bids or creatives, add or remove adgroups or campaigns. Easy.
Bid Management
For now, we provide you with tools to make solid decisions for manual bid management and to implement changes in a blink of an eye. But we're going to take this further. We've partnered up with a local University's department of operational research to come up with a bid management algorithm that will flag poor performing keywords or adgroups based on statistically significant information. You will have the option to let the program make modification, or to simply be alerted to these problematic keywords or adgroups so you can make your own decisions. This algorithm should be ready to roll fairly soon.
Learn more at: www.acquisio.com

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